Gemini.
Google's multi-modal model with deep Workspace integration.
What it is.
Google's frontier model family. Native multi-modal — text, image, audio, video — with a 2M-token context window on Pro. Bundled into Gmail, Docs, Sheets, Meet, and the Android Pixel stack. Served at scale on TPU v6e.
Where it fits.
Buyers already on Google Workspace get Gemini at the marginal cost of a seat upgrade. Strong for video understanding and for retrieval-grounded answers via the same Search index Google sells to enterprise.
- 2M-token context on Pro tier
- Workspace integration removes integration cost
- Best-in-class video understanding
- Tool-use ecosystem narrower than OpenAI
- Brand fatigue from earlier Gemini launches still suppresses trust
Frequently asked.
Is Gemini included with Google Workspace?
Business Standard and above include Gemini in apps. AI Pro at $20/mo per seat unlocks the dedicated chat and higher quotas.
Can Gemini be used outside Google Cloud?
API access is exclusive to Vertex AI on Google Cloud. No on-prem option.
How does Gemini 3 compare to GPT-5?
Comparable on text reasoning, ahead on video, behind on tool-use ecosystem maturity. Strongest case is buyers already in the Google estate.
