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Luma Labs

Luma Dream Machine.

The 3D-native video model — born from Neural Radiance Field research, now generating film.

Category
Generative Media
Vendor
Luma Labs
Domain
lumalabs.ai
Pricing
Free tier · $9.99/mo Lite · $29.99/mo Standard · $99.99/mo Pro · $499.99/mo Premier
Region
Palo Alto, US
Models
Ray 3, Dream Machine, Genie (3D), Modify Video

What it is.

Palo Alto-based research lab founded by the founding team. Started with NeRF and 3D reconstruction — the camera-motion intuition shows in every Dream Machine output. Ray 3 shipped in 2025 with hi-fi 1080p generation, camera control, and the strongest spatial coherence in the video-gen market. Backed by Andreessen, Matrix, and Nvidia.

Where it fits.

Where the brief demands camera grammar. Film and TV pre-visualisation. Architectural walkthroughs. Spatial computing content for Vision Pro and Quest. Operators who think in dolly shots, pans, and pulls — not just prompts. The model trained on the largest 3D dataset in the category.

Use cases
  • Cinematic video generation
  • 3D asset and scene creation
  • Camera motion and dolly simulation
  • Spatial computing content
Strengths
  • Strongest camera control and spatial coherence
  • 3D and Gaussian Splat output via Genie
  • Photorealistic motion at Pro tier and above
Considerations
  • Premier tier pricing steep for casual users
  • Output volume lower per credit than Pika and Sora

Frequently asked.

What is Luma's 3D heritage?

Luma began with NeRF reconstruction — capturing real-world scenes from phone video. The 3D priors show in Dream Machine's camera coherence.

Can Luma generate 3D assets?

Yes via Genie. Outputs include glTF and USDZ formats — usable in Unity, Unreal, and visionOS pipelines.

How does Ray 3 compare to Sora?

Ray 3 leads on camera motion and 3D coherence. Sora leads on character motion and physics. Most pre-vis teams run both.