Make.
Visual automation builder with native AI module library.
What it is.
Visual-first automation platform from the Czech Republic. Where Zapier is linear, Make is graph-based — multi-branch, conditional, with explicit module routing. Native AI modules across major providers. The pragmatic choice for operations teams that want diagram-grade control.
Where it fits.
Where the workflow has branches the team needs to see. Marketing ops with conditional routing based on event data. Finance ops with multi-step reconciliation. Customer support with AI triage that branches into human-handoff queues.
- Visual flow control beats Zapier on complex branching
- Cheaper at high operation volume
- Native EU data residency
- Steeper initial learning curve than Zapier
- Integration count below Zapier (1,500+ vs 7,000+)
Frequently asked.
Make or Zapier for complex workflows?
Make. The graph view scales to complexity Zapier's linear paradigm hides.
Is Make EU-resident?
Yes. EU data centers by default for European customers; standard data-processing addendum available.
Can Make handle agent workflows?
Yes via the AI modules and the OpenAI, Anthropic, and Gemini connectors. Less polished than Zapier Agents' dedicated surface, but more flexible.
