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HeyGen

HeyGen.

The avatar-video and dubbing platform — the localisation stack used by Coca-Cola and Nvidia.

Category
Generative Media
Vendor
HeyGen
Domain
heygen.com
Pricing
Free · $24/mo Creator · $69/mo Team · $39/mo Enterprise per seat · API
Region
Los Angeles, US
Models
HeyGen Avatar IV, Photo Avatar, Video Translate, Interactive Avatar

What it is.

Los Angeles-based avatar-video platform founded by the founding team. Raised $60M Series A from Benchmark at a $440M valuation in 2024. HeyGen Avatar IV ships hyperrealistic photo-driven avatars. Video Translate dubs into 175 languages with lip-sync. Used in production at Coca-Cola, Nvidia, and Volvo.

Where it fits.

Where headcount cannot scale to the language map. Global marketing teams localising one CEO video into 30 markets without re-shooting. Sales operators sending personalised avatar outreach at thousands of contacts per week. Training teams that used to budget a film crew per region now budget a HeyGen seat.

Use cases
  • Multilingual video localisation
  • Corporate training and onboarding
  • Sales and marketing video at scale
  • Personalised outreach video
Strengths
  • Industry-leading lip-sync across 175 languages
  • Photo-driven avatars from a single still image
  • API enables programmatic personalisation at scale
Considerations
  • Avatar realism still drops in extreme expressions
  • Enterprise pricing escalates with seat count and minutes

Frequently asked.

How many languages does HeyGen dub into?

175 languages with lip-sync via Video Translate. Quality is strongest in English, Spanish, Mandarin, Arabic, and major European languages.

Can HeyGen clone my likeness?

Yes via Photo Avatar from a single still, or Instant Avatar from two minutes of video. Both require verification and consent.

Is HeyGen used by enterprise customers?

Coca-Cola, Nvidia, and Volvo are public customers. The Series A from Benchmark in 2024 funded the enterprise build-out.