Synthesia.
The corporate-training avatar platform — used by 65% of the Fortune 100 for internal video.
What it is.
London-based avatar-video platform founded in 2017 by Victor Riparbelli, Steffen Tjerrild, and academics from UCL and Stanford. Raised $90M Series C at a $1B unicorn valuation in 2023, and a further $180M in early 2025. Synthesia 2.0 ships studio-quality avatars with controllable emotion. Used by 65% of the Fortune 100 for internal training.
Where it fits.
Where the L&D team runs a training factory. Banks rolling out compliance video to 100,000 employees in 14 languages. Manufacturers translating safety briefings without flying a crew to every plant. Enterprises that picked Synthesia over HeyGen for the SOC 2, the ISO 27001, and the London data residency.
- Deepest enterprise compliance and security posture
- Studio Avatars produce broadcast-quality output
- 65% of Fortune 100 adoption — the procurement default
- Slower iteration cycle than HeyGen on consumer features
- Enterprise sales motion means longer procurement timelines
Frequently asked.
How many Fortune 100 companies use Synthesia?
65% per the company's 2025 disclosures. Reuters, BSH, and Zoom are named public customers.
Where is Synthesia data hosted?
EU and US regions. Enterprise contracts include London data residency, SOC 2 Type II, and ISO 27001 — the compliance posture that beats HeyGen in procurement.
Can I create a custom avatar of myself?
Yes via Studio Avatars — recorded in a Synthesia studio in London or New York. Express Avatars are generated from your own webcam footage.
